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POSITIVE FEEDBACK
If the user selects 4 or 5 stars, they are directed to the positive feedback screens. From the positive feedback screen, the user can select compliments to give the merchant. They also have an option to leave a note.

Alternatively they can change their rating by tapping on the stars within the header, which may direct them to the alternative negative feedback flow.

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NEGATIVE FEEDBACK
If the user selects 1 to 3 stars, they are directed to the negative feedback screens. This flow guides users to highlight potential issues they may have had with their experience. Colourful pins were not used here as they could be misconstrued as a positive, hence the text only design.

The copy underneath the stars indicates what the feedback is classified as, in the hope people who had a good experience would not accidentally rate 3 stars, and are therefore pushed to the positive feedback flow. We want our merchants to feel valued!

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ALTERNATIVE DESIGN ITERATIONS
Throughout the design process, many design iterations were explored and discussed. We believed combining the positive and negative feedback into one screen would be confusing for the user and would lead to mixed feedback. We explored using a 1to 10 scale but upon user testing realised users were more familiar with the 5 star model, and it made it easier to change the rating once the user was in the flow.

Some comments may be that this feedback flow is similar to that of other apps that require feedback from users. The reasons we aligned with this flow is that our users are familiar with the layout and post transaction model within other apps. We want them to feel confident, not confused.

Details

Type:UI - iOS


About

Beam Wallet is a mobile payments and rewards app. The problem with our feedback model (which allowed customers to write a comment) was the vague feedback we were receiving, which wasn’t of too much value for them. By introducing compliment pins and targeted feedback options, the user is now guided into sending valuable comments.