Illustrations for the Dovetail Homepage. An action adventurer character was developed, with energetic illustrated scenes depicting her solving various problems related to the product. The lead character and colour scheme are quite feminine, as Dovetail's main audience is women aged between 17 - 30. The colour scheme also works well the existing brand guidelines.
The illustration scene concepts were provided in a brief to me. I than began sketching out the scenes and providing various sketch iterations. The client had provided some style references so I knew what sort of style of illustration they were after. Throughout the production of each illustrations, various options including colour, frame, and composition were explored.