AHM wanted to inject a bit more personality into their brand, which previously did not utilise illustration.
Illustration is the perfect way to inject personality. While words tell you something, an illustration can show
you something. Illustration is the super communicator! Illustrations can be playful, fun and can lighten up topics which are not-so-interesting.
, that's exactly what we did with AHM, we audited the website and saw areas where we could communicate better with illustration.
Through this process, an illustration style was explored, and an illustration style guide was born.