moodpark
moodpark
moodpark
moodpark
moodpark
moodpark
moodpark

Details

Type:UI - iOS


About

I was approached by AHM Health Insurance and asked to develop an illustration style, along with a style guide. The illustration style goal was to reinforce information AHM send to their customers explaining the ins-and-outs of health insurance, and to help inject a bit more personality into their brand.

The illustration style needed to align with their existing brand guidelines (currently 100% black and white - which it was requested I try to keep to throughout the illustrations). After exploring many different styles and iterating upon them, we finalised the style guide, using playful metaphoric characters and geometric style human illustrations, with a distinct halftone shading style to set apart AHM from other brands.